CONTACT US

OPENING A NEW CRUYFF STORE 

Interested in a franchisee of the iconic clothing brand Cruyff?

Now it’s your time to make your entrepreneurial dreams come true! With our franchising model, you have the opportunity to be part of an established brand with a rich history and a strong international reputation. Our franchise formula is based on the values that Cruyff stands for, namely being the One ahead mentality and becoming the best possible version of yourself.

Interested in a franchisee of the iconic clothing brand Cruyff?

Now it’s your time to make your entrepreneurial dreams come true! With our franchising model, you have the opportunity to be part of an established brand with a rich history and a strong international reputation. Our franchise formula is based on the values that Cruyff stands for, namely being the One ahead mentality and becoming the best possible version of yourself.

CRUYFF BRANDS

CRUYFF MEN

Apparel

Footwear


CRUYFF WOMEN

Footwear

CRUYFF JUNIOR

Apparel

Footweare


CRUYFF SPORTS

Apparel

Footwear

CRUYFF SPORTSWEAR

Apparel



MONTSERRAT

Apparel

Footwear

CRUYFF BRANDS

CRUYFF MEN

Apparel

Footwear


CRUYFF WOMEN

Footwear



CRUYFF JUNIOR

Apparel

Footwear

CRUYFF SPORTS

Apparel

Footwear


CRUYFF TEAMWEAR

Apparel

Footwear


MONTSERRAT

Apparel

Footwear

COMPANY PROFILE

HISTORY 



1974 As a player from the early days of professional football, Cruyff simply could not get used to certain things. Being told what to do or wear was one of them. This daily discomfort inspired him to start his own sophisticated sports brand in Barcelona, 1979. He wanted to eliminate frumpy sportswear for good. In 1982 Cruyff started collaborating with Emidio Lazzarini, the Italian designer who first introduced functionality and elegance to the world of sportswear. 

BRAND VISION



Cruyff understood the power of appearance and style better than anyone. On the field, Johan’s presence, poise and focus intimidated and dazzled his opposition. Away from the game, sharp and stylish dressing was part of the Cruyff trademark. Johan’s style of dress and choice of accessories his car, shoes, watch and even the furniture in his house expressed a certain personal strength and confidence. 

BRAND PHILOSOPHY 



Cruyff is about discovering what you are good at in life and having the focus and determination to get there. It is about aspiration and ambition; the thrill of being in control of your world and the energy and excitement of moving up. The essence of the Cruyff brand is taken from Johan’s personal philosophy: 


‘Life is all about working on becoming the best possible version of yourself.’ 

HOW TO JOIN OUR TEAM

To locate the right Cruyff store there is a set of rules and guidelines one must follow. That's why we creat a business model. This model includes with some steps for new retail franchise opportunities.


REAL ESTATE 

Opening a new cruyff store 

Store location criteria 


STORE DESIGN 

Store concept characteristics 

Shopping mall concept 

Outlet concept


THE CONSTRUCTION

Shop fitting your store

Budget

General info start-up fase

CONTACT US!

Cruyff sees plenty of opportunities to expand even further. Therefore, we are always looking for new franchisees. Besides having a deep understanding of the market and its developments, a Cruyff franchisee is an involved and optimistic partner with the ambition to grow. 

In exchange, Cruyff offers an enriching and ambitious environment, where expertise, passion, enthusiasm is shared and used to create new opportunities. Do our values resonate with yours? Then let’s talk.

* indicates required
(+31) 1234 5678 90

WE ARE HERE TO HELP

CRUYFF HEAD OFFICE 

Reception: info@premiuminc.nl